Proposal talk:Shop=direct marketing

Comments welcome! --reDoubleYou 19:06, 1 October 2020 (UTC)

Definition is too broad

The proposed definition of this tag shop=direct_marketing at this time is "a place where products from own, private production can be purchased".

This is too broad. Please consider that in most countries there are no regulations that prevent anyone from opening a small shop in front of their home (Western Europe and North America are exceptions), and a shop can be a stall or booth next to the street, or the front room of a residence.

If someone knits clothing by hand and sells it from a small shop in the front room of their house, this should be a shop=clothes, not a shop=direct_marketing. If they bake bread to sell it the public, it should be a shop=bakery. If someone keeps bees and sells the honey, that is a shop=honey if it is publicly available. If not, the tag craft=beekeeper is more precise.

If on the other hand they only sell the products via the internet or mail order and there is no shop, there might not be anything to map, or perhaps the key craft=* would be more appropriate in some cases.

For the state example of e.g. game meat, if the animal has been butchered (the game meat has been dressed and prepared in smaller portions), then shop=butcher is appropriate, or if there is no public shop then perhaps a new value craft=butcher would work. If the hunter is selling whole animal carcassas without any preparation, perhaps a different value is better.

I'm having trouble imagining a situation where "direct_marketing" is the best description. --Jeisenbe (talk) 22:00, 1 October 2020 (UTC)

I agree. Possibly shop=* plus a new tag direct_marketing=* is a better choice. --Mueschel (talk) 14:33, 2 October 2020 (UTC)

My question also with regards to internet sellers doing limited direct sales. Christopher Ward watches comes to mind. They started as a direct sales company and they don't sell on internet storefronts or physical storefronts (which are very expensive and risky to operate). They did set up a single shop in Maidenhead, Kent some years ago, which is wholly owned. For reference, really until the 2000s almost all watchmakers sold through 'authorised dealers'. They didn't do end sales. The big watchmakers like Seiko and Rolex still insist they do not do sales, but production, as they never sell directly to customers. So this is something of a new concept (independent watchmakers actually running their own shops disappeared in the late 19th century).

Well, this is a brick and mortar building. C. Ward also gave factory tours in the past and I think they still do, and they will sell you a watch on the spot as well as allow you to try them on. But they are a fairly large and organised business, even though they're online only. Where would that fall? It is far from the conception proposed on the page, but I think it's still 'true' to the definition, and that needs to be clarified. Evropi (talk) 19:17, 13 October 2020 (UTC)

Agree, a direct_sales=* or similar addition to shop=* (yes please, have a native speaker choose the appropriate English term!) would make much more sense. Most data consumers will be marginally interested at best in what kind of value chain the shop in question uses but first of all what is for sale there. The reasoning is more "I need honey, where can I get that?" -> "I'd like to support local artisans, so let me filter for direct_marketing=*!" rather than "I want something from the local economy today!" -> "OK, now do I need game? No. Honey perhaps...?"

Mbethke (talk) 04:29, 14 October 2020 (UTC)

Permanent Offerings

You explicitly exlucde "offering goods [only] at harvest time", but at the same time you explicitly include sales of game which are also limited to hunting season. Why? Seasonal offers can always be marked with the established seasonal=* and opening_hours=*. --Mueschel (talk) 14:33, 2 October 2020 (UTC)

Wrong term

"direct marketing" is obviously a literal translation from German ("direkte Vermarktung" or similar), you should -never- do that. In this case it results in an outcome that is even worse than normal, because "direct marketing" is actually https://en.wikipedia.org/wiki/Direct_marketing , definitely not what the author actually wants to convey (even as an attribute tag). Please go back to the drawing board and restart. SimonPoole (talk) 12:09, 11 October 2020 (UTC)

It's a very good proposed feature. In France, we have more and more shops of this type and we had only shop=farm. I'm a bit cautious about the term "marketing", I'd prefer direct_sale. For discussion. Gendy54 (talk) 12:57, 11 October 2020 (UTC)

+1 "for useful feature but misleading term", we need a tag for this, but not this one. --InsertUser (talk) 07:35, 12 October 2020 (UTC)

Private production?

How can samething that is produced for sale be "private"?

I think it is nessecary to find an other word. We use private normaly in a other mening. Skinfaxi (talk) 21:41, 11 October 2020 (UTC)